"Excitement" is the central value of the Suzuki brand. We're driven to go beyond customers' satisfaction, to exceed expectations and to delight, thereby earning affection, trust and loyalty. It is the unexpected, the unique and different that makes our brand stand out.

Every value of Suzuki works together to express our Suzuki "Way of Life!". Suzuki's rational values - "straightforward" and "value" - join forces with its two emotional values - "sporty" and "spirit" - to create the central value of "Excitement" that we bring to you.

Drawing inspiration from the Studebaker Champion, Champion Motors believe in the same principle that this classic car stands for - revolutionary in spirit.

Established in 1975, Champion Motors is part of the Inchcape Group of UK, which is a leading independent global automotive distributor and retailer. To bring greater convenience to our customers, Champion Motors has four service centres located around the island and the main showroom at 237 Alexandra Road The Alexcier #01-08 Singapore 159929, where there is a one-stop shop for accessories, parts sales and service maintenance.


Suzuki's "Way of Life!" has always been exciting! Aimed at the young at heart, active, trend-conscious and highly mobile consumers, Suzuki is determined to exceed customer expectations, surprise and delight you, and earn your affection, trust and loyalty.

Excitement. That's the Suzuki's Way of Life!


  • Singapore Motorshow 2017
    22 February 2016

    The largest automobile event in Singapore was into its third consecutive year at Suntec City Singapore and we took to the occasion to celebrate our 40th year of partnership with Suzuki Motor Corporation with an array of activities.

  • Announcing Mediacorp Artiste, Ya Hui, as the Suzuki Swift Brand Ambassador
    1 August 2016

    We are pleased to announce our collaboration with Mediacorp Artiste, Ya Hui, as the Swift brand ambassador. Being Swift’s brand ambassador, Ya Hui will share her personal experience on the agility, fun and dynamic drive of the New Suzuki Swift Special Edition.

    15 June 2015

    Following the announcement made by Suzuki Motor Corporation (SMC) in Japan, Champion Motorshas been notified that the Special Service Campaign on ignition switch may involve select Suzuki Alto and Ignis models in Singapore.

  • News Archives