Champion Motors, Suzuki’s authorized dealer, participated in the Singapore Motorshow 2017 from 12 – 15 January 2017. The largest automobile event in Singapore was into its third consecutive year at Suntec City Singapore and we took to the occasion to celebrate our 40th year of partnership with Suzuki Motor Corporation with an array of activities.

40 Years Partnership with Suzuki Motor Corporation

Through 40 years of successful partnership with Suzuki Motor Corporation and Champion Motors’ strong dedication, we have produced outstanding and iconic cars in Singapore; the Suzuki Swift and the Vitara. Striving to become the world’s most trusted automotive distributor and retailer, Champion Motors seeks to build ever-deeper relationships and deliver outstanding brand representation; with the aim to lead in customer experience, and being always ahead.

To celebrate this successful partnership, a specially created 40th anniversary logo was epitomized this special moment. In addition, as part of our 40th anniversary celebration, we have lined up a year round of activities and promotions for our customers; one of such was the exclusive Motorshow 2017 S-Cross promotion.

All New Ignis Preview

The event saw the unveiling of the All New Suzuki Ignis showcase by Suzuki Motor Corporation’s Mr. Minoru Amano, Division General Manager, Asia Automobile Division. A compact crossover set for launch here in the second half of the year. The All New Ignis as described by Chief Engineer, Mr. Masayuki Ishiwata, “It was designed to combine an unforgettable style and presence that plays anywhere in the world, with the ability to perform in an array of driving situations and life moments”.

Where Stars Meet Cars

On 14 January, MediaCorp Yes 933 DJ Kun Hua and Henry, and MediaCorp Artiste and Suzuki Swift Ambassador, Ya Hui made their special appearance at Suzuki booth! The DJs did live roving on-site and shared with Yes 933 listeners, information on the All New Ignis and the 40 th anniversary special promotion. Our Swift Ambassador, Ya Hui imparted interesting driving experiences with her Swift Special Edition, hosted a series of quizzes and games with Motorshow visitors.